Raising Freedom and Family
Core Purpose: the reason a company exists beyond making a profit.
To celebrate freedom in community and educate through micro-entrepreneurship
Vision: the story a leader tells about where the organization is going, the tangible aspirations of a company that drive future growth.
To explore the lessons of life through entrepreneurship and inspire the values of serving and belonging to a community.
Attributes: terms used to describe the look and feel of a brand.
Hyper-local, handcrafted, familial, real, folksy, blessing to others.
Key Products/Services: the most important products and services that the brand offers.Handcrafted treats, communal experience, education, community involvement
Key Competitors: important brands offering similar products or services.
We love competition and respect our competitors, we won't name them publicly.
Competitive Advantage: the differentiating factor in the customer’s mind about the brand.
Deeper involvement, service, and care for hyper-local community and family entrepreneurship that can be experienced and enjoyed firsthand by consumers beyond treats.
Onliness Statement: a brief sentence to describe the category of a brand and it’s core distinction. “The only ______ that ______’s.”
The only handcrafted treat that wants you to enjoy treats as a celebration of freedom and family.
Target Market: the group to which a product, service, or message is aimed.The local lover who enjoys knowing and experiencing good treats with good community.
Value Proposition: a set of benefits, including functional, emotional, and self-expressive benefits.
Woodstock Treats celebrates freedom and family through a handcrafted product experience that educates and inspires purpose and pride while enjoying traditional treats.
Key Stakeholders: person, group, organization or system who affects or can be affected by the organization’s actions.
Farmers Market Explorers, local families, US (children), other children.
ORDER TREATS #treatyoself #treatyoneighbor